TAG Heuer has led the field in watch ergonomics since launching the first wrist chronograph in 1914. Keeping the same spirit as the original S/EL born in 1987, the 4th generation of Link offers the most comfortable bracelet ever, in an even sharper and more elegant design. The new Link model features a highly complex, sophisticated geometry, combining a cushion shape with a round shape on the bezel, brushed horns with polished rounded edges. An Icon.