Founded in 2023 by Jean-Claude and Pierre Biver, the eponymous maison represents a rare convergence of experience, independence, and uncompromising craft. After five decades at the highest levels of the industry, Jean-Claude Biver chose to build something entirely new: a family-run atelier liberated from corporate constraints and dedicated to advancing traditional watchmaking with absolute focus. Together with a small circle of master artisans, the Bivers set out to create watches that express their own vision of high-end Swiss watchmaking’s future while honoring the techniques that define its past.

From the inaugural Carillon Tourbillon to the Automatique, the brand’s work is shaped by a belief that every component must earn its place. The watches combine classical disciplines such as hand-guilloché, grand feu enamel, stone-cutting, gem-setting, black polish, and interior-angled bevels with contemporary architectural movement design. Nowhere is this philosophy clearer than in the Calibre JCB-003, the maison’s micro-rotor automatic movement developed with Dubois-Depraz. It was conceived as a long-term foundation, built for precision, adaptability, and uncompromising hand-finishing across all visible surfaces.

Materiality plays an equally central role. The Automatique collection explores metals, stones, and surface treatments with a level of intentionality that reveals the depth of the brand’s design language over time. Natural materials such as mahogany obsidian, Oeil de Fer, blue quartzite, and lavender jade are shaped and finished to highlight their individual character, sometimes paired with gemstone hour markers that require complex setting operations in extremely delicate substrates. Other references reinterpret established crafts — such as Clous de Paris guilloché or grand feu enamel — in a cleaner, more contemporary aesthetic. Across all executions, the watches emphasize refinement through detail rather than ornamentation.

Behind these creations stands a team of specialized artists and watchmakers who treat each watch as a complete composition. Cases, dials, movements, and bracelets are developed holistically, maintaining coherence in proportion, surface, color, and finishing. This holistic approach is further codified by the JCB Seal, introduced by the brand as a testimony to its pursuit of perfection across design, craftsmanship, and execution — a standard defined internally rather than borrowed from tradition, reinforcing the maison’s independence.

For collectors, Biver represents a modern expression of high watchmaking rooted in continuity rather than nostalgia. It is a brand shaped by decades of accumulated experience but built with the freedom of a young atelier — a place where heritage techniques are not preserved but reinterpreted, and where each new creation adds nuance to a growing, unmistakable identity.