Founded in 1883, Alpina is a historic Swiss watchmaker known for blending innovation with rugged reliability. The brand gained early recognition for its high standards in manufacturing and quality control, setting benchmarks long before such practices became industry norms.

In 1938, Alpina introduced the now-legendary “Alpina 4” concept, defining what a true sports watch should be: anti-magnetic, anti-shock, water-resistant, and stainless steel. These four principles became the foundation for a new category of timepieces—trusted by alpinists, military personnel, and adventurers who required absolute dependability in extreme conditions.

Alpina was among the first Swiss watchmakers to establish a global presence, with distribution in over 2,000 retailers by the 1920s. Despite the challenges of the Quartz Crisis in the 1970s, the brand has remained true to its roots—continuing to build mechanical tool watches from its manufacture in Geneva, with a focus on precision, durability, and functional design.

Today, Alpina remains deeply committed to the spirit of exploration and technical excellence, offering robust collections like the Alpiner, Seastrong, and Startimer, each upholding the legacy of the original Alpina 4.