The management team of Ace Jewelers Group consists of two generations of The Ben Joseph Family. The organisation of Ace Jewelers Group is a very compact structure and the management style of the board of directors can be classified as organic and dynamic. Every Ace Boutique has an different: identity, name, collections, brands, contemporary interiors and diverse sales teams. Although there are many differences, every Ace Boutique operates according to the same family philosophy of high quality and excellent service.

The Ben Joseph Family:


DavidManaging Director of Ace Jewelers Group

David founded the first Ace Jewelers store in the heart of Amsterdam on the Kalverstraat in 1975. After travelling the world, living and working in various countries, David fell in love with Amsterdam and never left. In the first store he founded, he designed, manufactured and sold handmade jewelry. David is a Master Goldsmith and Diamond Cutter & Setter. David's passions are: Watches, diamonds, gold, football and (last, but certainly not least) his family.


AlonManaging Director of Ace Jewelers Group

Alon has been active in the family company since 1998. After obtaining his Bachelor degree in New York, Alon continued his Master degree in Business Economics at the University of Amsterdam. During his studies he was responsible for the integration of Dik Juwelier BV. Alon is proud that Ace Jewelers was the first Dutch luxury jeweler in The Netherlands to open an eBoutique. Alon is passionate about: Watches, Gem stones, IT & Ecommerce, Tennis and Cinema.


AmirManaging Director of Ace Jewelers Group

Amir finished his Gemology studies in Tel Aviv (1999) and immediately started working for the family company at Ace & Spyer in Amsterdam. He was responsible for the foundation of Ace, the first jewelry store in The Netherlands that would solely focus on cutting- edge fashion brands. In 2008 is he was responsible for the complete renovation of this store and added sunglasses to the current collections. Amir is very passionate about: Watches, Diamonds, Motor Bikes and Trendwatching.

Team Ace

Here below you will find the team members of Ace, in alphabetical order:


AnoukSales Associate (Location: Ace & Spyer)

Anouk is born and raised in Lisse, South of Holland. She is currently studying Fashion Design at Vogue Akademie in Amsterdam. She joined the team of Ace & Spyer recently and she loves helping you choosing a watch or jewelry. Anouk’s passions are: cooking, dancing and fashion.


DaleSales Associate & Vintage Expert (Location: Ace eBoutiques)

Dale is a pure bred watchfreak. Classic models with a great story, like the famous Speedmaster, Navitimer and Pilots Watches, make his heart pump faster. Dale founded a number of watch related websites, amongst them one of the biggest Dutch discussion boards. Prior to working with Ace, he spent three years working in a vintage watch store in Amsterdam. Now he's combining his passion for internet and watches at ACE Online, assisting and advising online customers.


EstherMarketing Manager Ace Luxury Group & Assistent Store Manager (Location: Ace & Dik)

Esther knows the shops of Ace Jewelers through and through.She has worked at Ace & Dik on the Van Baerlestraat for the last 3 years. Besides her sales-expertise on the shop floor, she is responsible for the carrying out Ace’s marketing-strategy. The knowledge she is gaining in her last year of her study of Small Business and Retail Management, she can put to practical use. Esther’s passions are modern jewelry, present-day watches, marketing and interior-decorating.


LauraSales Associate (Location: Ace & Spyer)

Laura comes from Ede. She completed her study as make-up artist in Den Dolder and began her career at Douglas in Amsterdam. Laura made a career of her hobby but discovered that at Douglas, her qualities as stylist fell short of expectation. She started with Ace Jewelers in 2008, as she believed that accessories refine an outfit! She enjoys advising and ‘dressing’ the customers. Her passions are jewelry, watches, outward appearance, styling and going out.


MargaretVerkoopmedewerker (Location: Ace & Dik)

It is difficult to summarize Margaret's career in a few words. She grew up in the United Kingdom and South Africaso gaining her charming accent. She completed her education in South Africa in 1971. After that she had various careers, one of which as Ballet Teacher. She has been a customer of Van Baerlestraat 46 for many years and is now a 'family-member'. Margaret has many passionsher family, people, art, the theatre, ballet, fitness and literature.


NicoleVerkoopmedewerker (Location: Ace & Spyer)

Nicole is born and raised in Almere. She currently studies at the prestigious Vakschool in Schoonhoven and she works fulltime at Ace & Spyer. From a young age Nicole has been passionate about watches and jewelry. Nicole love cooking, cinema and spending time with friends and family.


PieterSales Associate (Location: Ace & Spyer)

Pieter already started his career as jeweler while studing at the prestigious Vakschool in Schoonhoven (The Netherlands). He began his full-time career at Ace & Spyer as an intern and due to his passion and enthousiasm he quickly became a full Ace family member. He has a great passion for history, watches and gem stones. He loves spending time with his friends, family and traveling.


RachelleSales Associate (Location: Ace & Spyer) 

Rachelle comes from the Dutch island Texel, but considers herself a true 'city girl' who loves fashion & styling. After finishing her education to become a hair stylist and make-up artist, she began her carreer at a premier hair styling salon. In 2008 she joined Team Ace and she gives modern- style advice at Ace Jewelers in the Leidsestraat, and timeless advice at Ace & Spyer, located on the Koningsplein. Rachelle's passions are: Fashion, jewelry, family and, as she describes it herself, ''Anything that enhances the beauty of a person!''


RobinSales Associate (Location: Ace & Dik)

Robin is born and raised in Amstelveen and moved after high school to become a goldsmith at The Vakschool in Schoonhoven. After graduating she moved to The Hague and worked at two prestigious jewellers. She joined Ace & Dik Jewelers after moving to Amsterdam several years ago. She loves jewelry, designing jewels and diamonds. In her time off she loves taking long walks with her dog, travel with her boyfriend and cook & dine with friends.


SamirSales Associate (Location: Ace eBoutiques)

Samir is a true 'Amsterdammer', born and raised but with Moroccan roots. He became an Ace family member in 2009 when he started at Ace in the Leidsestraat. In his spare time you can find him at the football field or in the Amsterdam nightlife.


SoufyanData entry (Location: Ace eBoutiques)

Soufyan has been born and raised in The Netherlands, with Moroccan roots. Since his 14th birthday, Soufyan is crazy about watches and especially his first automatic a Longines HydroConquest. He joined Ace Jewelers to learn more about watches and jewelry. His passions are watches, sports, cinema and running.


TamarahSales & Operational Manager (Location: Ace eBoutiques)

Tamarah was born and raised in Amsterdam. Because of her passion for jewelry and the internet, she became a member of Team Ace. During her study she could enhance her customer- service qualities and you will meet her either in the shop, telephonically or via the chat-line. Tamarah has many passions – especially people, jewelry, travelling, dance and music.


VeraVerkoopmedewerker (Location: Ace & Spyer)

Vera was born in Haarlem and grew up in Lisse, Sout of Holland. At the moment she lives in Amsterdam, where she studies Law at the VU University. Vera works parttime at Ace & Spyer. Her passions are surfing, snowboarding and travelling. Furthermore she loves to spend my time with family and friends.


WesleySales Associate (Location: Ace & Dik)

Wesley has recently joined the Ace family. He is working at Ace & Dik as a sales associate. After finishing his Goldsmiths study he gained over 12 years of experience. He loves to advice you on jewelry and watches, but he can also help you design a jewel. Wesley is a proud dad of a daughter and he is passionate about: ice hockey, design and watches.


WilmaSales Associate (Location: Ace & Dik)

Wilma comes from an entrepreneurs family and is thus very enterprising. She began her career in the jeweler’s world about 30 years ago and has worked since 1988 at the Van Baerlestraat. Due to her extensive experience, she is an ideal advisor for both acquisition of watches and jewelry, and repairs. Wilma is responsible for After Sales Service at Ace and Dik Jewelers. Her Passions are her family, modern jewelry, sport and travel.