At Ace Jewelers we are proud to have become Horologer MING’s first European retail partner! The Horologer MING 37.09 Bluefin is Horologer MING's latest interpretation of the dive watch genre, their first watch with an internally rotating dial and in keeping with our current design language. A watch that won a GPHG Award for Best Sports Watch in 2024. Horologer MING's second GPHG Award.

The 37.09 Bluefin has its own unique internal construction for two reasons: pressure resistance, and to support the timer scale required of a diver. Instead of using the traditional rotating bezel, Horologer MING moved this internally onto a Super-LumiNova X1 filled sapphire dial. A sealed crown at 4 ’o clock rotates the entire sapphire dial via a 60-click, unidirectional mechanism secured by sprung bearings. The crown does not pull out or screw down, has luminous fill to be easily located, and may be operated underwater.

The Bluefin would not be a MING without our traditionally excessive amount of luminous material; essentially every marking and hand is treated with various mixtures of Super-LumiNova X1. They also have a new multilayer process for printing on hands that should be brighter, longer lasting and more homogeneous than before. Through the display back, you can see the customized Sellita for MING SW300.M1 with skeletonised rotor and bridges in a matte anthracite finish. It offers 50 hours of power reserve, bidirectional automatic winding and the central running seconds required of a dive watch.

Completing the 37.09 Bluefin is something that has been in development nearly as long as the watch itself – a moulded FKM rubber strap, with curved bars and universal compatibility with all of our other 20mm lug watches. It was developed to follow the natural shape of the wrist, with the relaxed curvature of the strap forming a 70x50mm oval. In addition to the sculptural surfacing and our logo on the top, the buckle side is also pocketed to comfortably receive the longer end in the same fashion as our tuck buckle straps. It is keeperless and tapered in thickness to sit comfortably on the wrist, and with a compound balanced between softness for comfort and support for heavier watch heads. We honestly didn’t think it would be this complex or expensive to develop, but most of the team now believes it is the most comfortable rubber strap there is.

Now available for pre-order at Ace Jewelers, the MING 37.09 Bluefin, to be purchased in-store or online at AceJewelers.com.