Tuesday, May 1st 2018 – As of today Dutch luxury retailer Ace Jewelers has become an official dealer of the prestigious Zenith watch brand. The manufacture Zenith watches are now available at Ace & Spyer Jewelers located at Koningsplein1 in Amsterdam (the Netherlands), and online via e-Boutique www.AceJewelers.com .
Ace Jewelers & Zenith
Ace Jewelers and the Ben Joseph family have long been fans of Zenith. In fact, the brand was available at Ace Jewelers from 1998 to 2013. Shifting priorities caused the partnership to go dormant for a couple of years, though the long-standing friendship never faded entirely. At BaselWorld 2018 Ace dropped by at Zenith booth for a friendly visit. The team was shown the latest collections, which feature a healthy mix of both decidedly modern and whimsical heritage-inspired watches, and was thoroughly impressed. The flame was reignited and a new partnership was quickly forged!
Zenith watches are available as of today at Ace & Spyer Jewelers at Koningsplein 1, Amsterdam, where the brand joins a host of other famous names like IWC, Omega, Breitling, Ulysse Nardin, Bulgari, TAG Heuer and Franck Muller. It is also available in the international Ace Jewelers e-Boutique at www.AceJewelers.com.
Zenith was founded in 1865 by 22 year old Georges Favre-Jacot, who revolutionized watch production by uniting all the watchmaking professions under one single roof. As such it is often said he invented what watch collectors refer to as a ‘manufacture’ today: a watch brand that is capable of producing the majority of the components, most notably the movements, by itself. Highlights of the brand’s rich history include various award-winning chronometer movements such as the 1948 caliber 135, the 1969 El Primero self-winding chronograph, and more recently the 1/100th of a second El Primero 21 and the revolutionary Defy Lab.
Amir Ben Joseph, CEO of Ace & Spyer Jewelers says: “Our father instilled the love for mechanical watchmaking in us. He always spoke highly of the El Primero movement that came out in 1969. At the time he was 22 years old and was mesmerized by the innovation of this calibre. We have had the honour to retail these amazing movements for 15 years. Now with the evolution of the new calibres of Zentih, like our father, my brother Alon and I, where blown away by the direction the brand is taking. We are truly honoured to rekindle our love for Zenith and become authorized dealers again.”
The Ace Jewelers Group is owned and run by the Ben Joseph Family and consists of two physical boutiques and an international eBoutique. The boutiques, Ace & Dik Jewelers and Ace & Spyer Jewelers, are located in the center of Amsterdam in The Netherlands. Both have an extensive collection of high-end fine jewelry and premium watch brands, such as OMEGA, IWC, Bulgari, Breitling, Ulysse Nardin, Parmigiani Fleurier, Royal Asscher and many more being proudly displayed. In 2008 Ace Jewelers launched the eBoutique AceJewelers.com which turned Ace into a pioneering omni-channel retailer. Ace Jewelers won the 2015, 2016 and 2017 Dutch eCommerce award for best eBoutique in its class.