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Last Wednesday marked the annual award ceremony of the Grand Prix d'Horlogerie Geneve. We are now proud to report that in what is often called 'the Oscars of the watch world', four brands represented by us took home a total of six trophies!

The GPHG was founded in 2001 as a public interest organization by the Republic and Canton of Geneva, the City of Geneva, the Musée International de l'Horlogerie / International Museum of Horology (MIH) in La Chaux-de-Fonds, the Geneva Laboratory of Horology and Microengineering (Timelab), and the Edipresse group. What started out as an event for industry insiders has since grown out to be a highly prestigious award show that's extensively covered by magazines, blogs, and other media outlets.

For 2017 edition a total of sixteen prizes were awarded in various categories, and we are proud to report that brands we represent took home six of them. We've had four of them in front of our camera before - and I'll make sure to report back on this topic once we've had the opportunity to shoot the missing two. Join us on a trip past our winners below;

Longines: Revival Watch Prize

The Longines Avigation Big Eye Chronograph has been a fan-favorite since its [quiet] release at BaselWorld 2017. Its vintage aesthetics (no date window, yay!) paired with modern technology make for a very appealing package, and its relatively modest price tag is the icing on the cake. Come to think of it, I think its the most affordable watch among the list of winners?

See this watch in our eBoutique right here.

Bulgari - Men's Watch Prize & Tourbillon and Escapement Prize

Bulgari took homethe Men's Watch Prize for the Octo Finissimo Automatic, and the Tourbillon and Escapement Prize for the Octo Finissimo Tourbillon Skeleton. Our love for the former is well covered: Alon ordered one for his own collection the moment he saw it, and I subsequently wrote about it for our It's Not Mine series. Sadly we do not have one of the latter to wear for ourselves, but we did have the chance to shoot it during BaselWorld. Just look at that marvel - this is the kind of stuff that keeps us up at night!

See this watch in our eBoutique right here.

Parmigiani Fleurier - Chronograph Watch Prize & Travel Time Watch Prize

Parmigiani Fleurier is another brand that managed to score a double with the Chronograph Watch Prize for the Tonda Chronor Anniversaire and the Travel Time Watch Prize for the Toric Hemisphères Rétrograde. The Tonda was created to mark the 20th anniversary of the founding of the brand and features a split-seconds chronograph with a movement largely crafted from gold - just look at it below! The Toric on the other hand is a modern dual time watch for the modern traveler. It's housed in one of the classic Parmigiani case designs and features an unusual dial lay-out and the added fun of a retrograde date indicator. I can't seem to find one of our own pictures of it though, so for the time being one of theirs shall make do.

See this watch in our eBoutique right here.

Ulysse Nardin - Sports Watch Prize

Ulysse Nardin is one of the latest additions to our stable of fine watchmaking houses, and Wednesday the brand was awarded the Sports Watch Prize for the critically acclaimed Marine Regatta. This watch offers an exciting and novel take on the regatta timer: it does a counter-clockwise countdown to the start, after which it immediately starts a (clockwise) timing sequence of the race. WOW! This one didn't make it in front of our camera yet but the promo video does a pretty good job in showing its operation, and we have a quick shot Alon took at SIHH. I still hope it finds its way to our studio soon though!

LINK TO VIDEO

See this watch in our eBoutique right here.

Once again, big congrats of Team Ace to all the winners!

~Dale Vito
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Ace Jewelers Group is a family owned and run company, founded in 1975 operating two physical boutiques and one eBoutique.