Monday, August 14th, 2017 – Ace Jewelers has partnered with manufacturer NOMOS Glashütte to launch their first limited edition watch celebrating the 100th anniversary of the Dutch art movement De Stijl. Their first co-designed timepiece is limited to 100 pieces. The limited edition watch celebrating De Stijl is now available for pre-order at Ace Jewelers boutiques and online via e-Boutique www.AceJewelers.com.
Ace x NOMOS Glashütte 100 Years De Stijl
The Ben Joseph Family, owners of Ace Jewelers, are not only watch lovers, but art lovers too. With the 100th anniversary of De Stijl in 2017, it was the perfect opportunity to combine the passion for art and watchmaking. Nomos' clean and form-follows-function design ethos gave Ace the perfect canvas to complete this project. The 'Ace x Nomos 100 Years De Stijl' timepiece is limited to 100 numbered pieces worldwide.
The Ace x Nomos 100 Years De Stijl Limited Edition watch features a white silver-plated dial fitted inside a 38mm stainless steel Orion case. The hour markers are an ode to De Stijl: each features a different length and line weight, as if they were taken straight off Mondriaan’s Composition with Lines or Rietveld’s Red & Blue chair. The result is a surprising and utterly asymmetrical composition of lines, squares and rectangles. Every single hour marker is unique, and therefore also representative of the uniqueness of each passing moment. Time is indicated through a set of deep black pencil hands.
While the dial is completely monochrome, the primary colors that De Stijl is famous for are found in the NOMOS’ hand-wound Alpha movement. It features blued screws, red synthetic rubies, and a yellow balance wheel, which can be seen through the sapphire crystal caseback. The timepiece for art lovers and watch lovers a like is delivered on a black Horween Genuine Shell Cordovan strap.
Alon Ben Joseph, CEO of Ace Jewelers says: "I have been a fan of De Stijl movement for as long as I can remember. As a child, my favorite painting was the Broadway Boogie Woogie by Piet Mondriaan. Collaborating with Nomos on De Stijl 100th Anniversary limited edition was a natural fit for both the art movement and the brand. Ultimately, we wanted to create a timepiece that is a tribute to De Stijl, and that will still be in style another 100 years from now. ”
"It's a great honour for NOMOS Glashütte to collaborate with Ace Jewelers to celebrate 100 years of one of the world's most iconic art movements. The ethos of De Stijl marries well with the exactitude of every NOMOS Glashütte timepiece, and the resulting Limited Edition is a perfect fusion of two established styles" adds Rob Nudds, Sales Manager Northern Europe of Nomos.
De Stijl (Dutch for The Style) is one of the Netherland’s most influential modern art. Founded in 1917 and also known as Neoplasticism, it did away with natural form and color in favor of the abstraction of both. Among the best-known members are Theo van Doesburg, Piet Mondriaan and Gerrit Rietveld, who's work can be found in world renowned museums and private art collections.
Nomos was founded in 1990 by Roland Schwertner. Nomos is best known for its remarkable designs and superb mechanical movements at an accessible price point. Their very own design agency, Berlinerblau takes its inspiration from the influential design movements like Deutscher Werkbund and the famed Bauhaus school. Nomos’ use of inspiration from these design movements made the watchmaking company the perfect fit to collaborate on the De Stijl limited edition watch.
The Ace Jewelers Group is owned and run by the Ben Joseph Family and consists of two physical boutiques and an international eBoutique. The boutiques, Ace & Dik Jewelers and Ace & Spyer Jewelers, are located in the center of Amsterdam in The Netherlands. Both have an extensive collection of high-end fine jewelry and premium watch brands, such as OMEGA, IWC, Bulgari, Ulysse Nardin, Breitling, Parmigiani Fleurier, Royal Asscher and many more being proudly displayed. In 2008 Ace Jewelers launched the eBoutique AceJewelers.com which turned Ace into a pioneering omni-channel retailer. Ace Jewelers won the 2015, 2016 and 2017 Dutch eCommerce award for best eBoutique in its class.