Last Thursday we celebrated the launch of the Ace x NOMOS Orion 100 Years De Stijl limited edition at the birthplace of Piet Mondriaan in Amersfoort, where we were honored to hand-deliver the very first examples to their proud new owners in the company of friends and family. Among them was Ace Jewelers founder David Ben Joseph, who was gifted #1/100 by his sons Alon & Amir.
Last Thursday we took to Amersfoort to celebrate the launch of the Ace x NOMOS Orion 100 Years De Stijl limited edition at the birthplace of Piet Mondriaan. Now a museum, the 'Mondriaanhuis' provided the perfect backdrop for a watch celebrating the centenary of one of the Netherlands' most famous art movements.
Despite the bad weather, a crowd of friends, family and press joined us this evening for a first chance to get hands-on with the watch, chat, roam the museum and enjoy a bite & drinks.
A sample of the contents of the goodie bag -Ace x NOMOS Orion 100 Years De Stijl stickers and postcards.
We choose to have the event in the DIY studio of the Mondriaanhuis, which includes a Lego wall to release your inner Mondriaan.
Two private tours by the gracious team of the Mondriaanhuis allowed our guest to get an in-depth idea of the life and works of Piet Mondriaan - and those inspired by him.
One of our friends brought the proof of the upcoming cover of Edelmetaal, the Dutch jeweler's trade magazine - which features the limited edition!
NOMOS brought along the full (!) current collection. Pictured are a few of the Club models.
Alon (Ace), Rob (NOMOS) and Martina (NOMOS) gave a short speech about what inspired the watch and the work that goes into creating a limited edition like this, before the first watches were presented to their proud new owners.
Amir and Alon presenting number 1/100 to their father and Ace Jewelers founder David was one of the highlights of the evening.
Rob Nudds awarding prices for the top 3 pieces of art created that evening, which included a monochrome Lego interpretation of Rietveld's Red & Blue chair.