Amsterdam, May 27th - Montblanc launches first Shop-in-Shop in The Netherlands on

Ace Luxury Group, authorized retailers of Montblanc, is the first partner to launch a digital Montblanc Shop-in-Shop in the Netherlands. In this authorized eBoutique the luxurious writing instrument, watches, jewelry and leather accessories will be presented and available for direct purchase. This in addition to the physical offerings at Ace & Dik Jewelers and Ace & Spyer Jewelers.

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For over a hundred years the name Montblanc has been a synonym for the art of writingwhile the snow-covered summit of the majestic Mont Blanc mountain has been a symbol for the highest achievable European quality. The stylized version of the ever white summit with its six glacial tongues crowing each Montblanc product, holding a promise to the finest craftsmanship and dedication that will make your Montblanc product a companion for life. Montblanc's classic fountain pen, the Meisterstück first produced in 1924, has evolved into becoming a cult object. Not only because of its timeless design, but also because of the unmistakable values which are so characteristic of the entire Montblanc collection.

In 1997 Montblanc opened a watch manufacture in Le Locle, the heart of the Swiss watch business and immediately received recognition for their  Meisterstück watches. Today Montblanc's assortment consists of writing instruments, leather goods, watches and jewelry.

The Montblanc Shop-in-Shop on offers the customer a variety of Montblanc products. From the famous and legendary writing instruments to Swiss made watches and luxurious leather goods. The Shop-in-Shop is a dedicated boutique that combines the Montblanc experience with the high-level service Ace Luxury Group  provides to its customers.

Alon Ben Joseph, CEO of Ace Luxury Group, states: ''After months of hard work on both Ace Luxury Group and Montblanc's side, we are proud and excited to be the first Dutch jeweler to launch a Montblanc eCorner. As we have a large group of Montblanc fans that visit our Boutiques on regular basis, we are glad to fulfill their request to offer these products by direct delivery.

Jan van Holten, Managing Director Montblanc Benelux: "We are more than pleased to announce that our customers can now also enjoy the convenience of purchasing Montblanc products online. Our partnership with the Ace Luxury Group ensures that customers can enjoy the high service and personal touch that we strive to give all our customers when visiting our points of sale."

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Ace Luxury Group

The Ace Luxury Group is owned by the Ben Joseph family and consists of three physical stores and three eBoutiques. All three physical stores, Ace & Dik Jewelers, Ace & Spyer Jewelers and Ace Trends, are located in the center of Amsterdam. Ace & Dik Jewelers and Ace & Spyer Jewelers sell high-end brands like Montblanc, IWC and Omega while Ace Trends focuses on trendy brands such as Michael Kors and Casio. In 2008 the Ace Luxury Group launched their first eBoutique,, which turned Ace into a multichannel business. In January 2013 they launched and The Ace Luxury Group is famous for its innovative path and entrepreneurial spirit. The Ace Luxury Group was one of the first authorized dealer to sell IWC and Baume & Mercier watches online. They are continuing to be innovative by being the first Montblanc etailer in the Netherlands.