Yesterday, we traveled from Basel to Geneva early in the morning and spent the from noon to 8 pm at the Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland. This was the 18th time the SIHH took place in Geneva and next year it will start on January 19th, 2009! This means it will take LESS than one year to receive news & new models. Ace Jewelers Group was at the SIHH to review at the brands that are in the portfolio of Richemont and the independent brands: Audermars Piguet, Girard Perregaux, Jean Richard, Parmigiani, Roger Dubuis.

SIHH Impression
Impression of the SIHH Fair

At this very moment, the Ace Jewelers Group presents the collections of IWC and Baume & Mercier in Amsterdam, via the locations:

- Ace & Dik Jewelers on the Van Baerlestraat 46 in the Museum Quarter; and
- Ace & Spyer Jewelers on the Kongingsplein 1 in the city center.

Hereby an overview of the novolties of these two brands:

1. IWC - International Watch Company
2008 is a jubilee year for IWC, because this year the company exists 140 years! That is why they created a serie of 6 watches (Click here for pictures, movie & info about this collection):

IWC Vintage Collection
(Courtesy of IWC -

IWC Kurt Klaus in steel
IWC Da Vinci Kurt Klaus in stainless steel (we will receive several pieces).

IWC Laureus
IWC Da Vinci Laureus Limited Edition in steel (sorry for bad picture, should be blue).

IWC St. Ex
IWC Pilot St. Ex. Limited Editions in steel, pink gold and white gold! We will receive all three!

IWC father Son
IWC Pilot Father-Son set: We already wrote about this set, but the actual set has a different dial...

Back Son Pilot
Each set will be engraved... Is it a coincidence that our account manager's name is Alexander?!?

IWC Big Ingenieur Pink Gold
IWC Big Ingenieur Pink Gold (sorry for the bad lighting).

IWC Cousteau
IWC Aquatimer Cousteay: It is the fourth year that IWC creates a limited edition in honour of Jacques Cousteau.

IWC Cousteau back
Back of IWC Aquatimer Cousteau 2008.

2. Baume & Mercier
This year Baume & Mercier spoils the ladies and created a complete new and additional family for women: Ilea. It is an abbreviation for Intimate, Luxurious, Elegant and Active, the woman of today!

B&M Ilea
Baume & Mercier Ilea in stainless steel

B&M Ilea
Baume & Mercier Ilea without diamonds.

B&M Classima
Baume & Mercier Classima Hand Wound Skeleton.

B&M Classima
The back of the Baume & Mercier Classima Hand Wound Skeleton.

B&M Classima
The complete Classima Executive collection of Baume & Mercier will be available in gold.

B&M Diamant
Baume & Mercier Diamant in stainless steel with a band complete set with diamonds around.

B&M Diamant
Baume & Mercier Diamant

B&M Classima
Baume & Mecier William Baume Limited Edition collection

Today, we also had some meetings in Geneva during the day and we will hopefully post some good news soon!