About two weeks ago, we had a sneak preview of the newest models that IWC will launch in April 2008 during the SIHH (Salon) in the PalExpo of Genevea. Although we saw many pictures of the newest models, we are not permited to share any news with you. We can tell you that IWC has outdone themselves, AGAIN! If you can’t wait untill March 17th, 2008, and you do not want to read the following news feed, you can scroll to the bottom of this post and see what IWC hide in the members area of their website:


Six legends celebrate 140 years of IWC Schaffhausen


IWC Vintage Collection – Jubilee Edition 1868–2008
The Schaffhausen manufacturer is celebrating its anniversary with six legendary wristwatches from its past: the Portuguese, Ingenieur, Pilot’s Watch, Da Vinci, Aquatimer, Portofino – the watchmaking legends have been brought out again as attractive vintage models. For the celebration – and naturally also the great joy of all lovers and collectors of the brand.

It all started more than 140 years ago in Boston where the talented and enterprising watchmaker Florentine Ariosto Jones was looking for an opportunity to set up on his own and do things much differently and better than his colleagues in the flourishing American watch industry. The director of F. Howard Watch & Cie at that time, he had of course heard of the little country of Switzerland and its outstanding watchmakers. And he was fired up by the information that workers in the Swiss watch industry produced their watches for amazingly low wages and in the main with old machines. Wages in Switzerland were then still really low, something that may seem surprising today. And so a compelling business idea came to F. A. Jones: Why not manufacture quality watches in Switzerland under more favourable conditions, but with new and better machines, for the North American market?

His idea was conceived, planned and carried out: in New York Jones set up a sales organization with two business partners where pocket watch movements manufactured in Switzerland were to be put in cases and then sold throughout North America. The company was given a grandsounding name: International Watch Company. And Jones set off by boat to Europe with his watchmaker friend Louis Kidder. Along with a whole host of ideas, the two men also took with them machines for the mass production of parts and finished design drawings for the first Swiss manufactured watches. Initial surprise: in the watchmaking centres of western Switzerland where Jones had intended setting up his business the innovator was given the cold shoulder. The locals, who mainly produced watch parts in their homes, feared the modern machines and the concept of mass production even if it did have the indisputable advantage of consistent quality. This is where the story could have ended.But in western Switzerland Jones met Heinrich Moser, a versatile industrialist from Schaffhausen. He made the American an offer that was tempting even if not completely altruistic: he could start immediately in Schaffhausen, a small town in northern Switzerland the American had certainly never heard of until then – in industrial buildings Moser owned. What persuaded him was that a source of energy was already available there for the machines – electricity was not even a consideration then.

A hydrostation built by Moser brought the power required for the machines directly into the factory using shafts and long transmission cables. So in 1868 Jones arrived in Schaffhausen – and Schaffhausen, a long way from western Switzerland, got a watch factory. Jones was, therefore, able to realize his bold ideas. Even his principle of manufacturing highquality watches with consistent tolerances worked – and this was the beginning of the reputation now enjoyed by Schaffhausen watches throughout the world.

What had been a promising start in watchmaking with the first “Jones calibres”, named after the company’s founder, ended in difficulties commercially for Jones when America did not lower the 25 per cent war duty imposed in 1864 – contrary to what was announced. The advantage of lower Swiss wages vanished. Jones returned to Boston and the “American watch factory” passed into Swiss hands. However, the founder did leave behind his particular aspiration for sophisticated, ever-better technical solutions. Despite the initial difficulties the manufacturer became one of the most renowned producers of sturdy and durable pocket watches.And it was there right from the start at the turning point in watchmaking history when the wristwatch came into favour around 1900. The battle about how to wear a watch was decided for good by the 1930s and 1940s. The onset of this period of technical innovation brought some of the most exciting IWC watches, still much sought-after by collectors today. Some of them wrote watch history.

Six of these milestones have been brought back as vintage models from the company’s proud history into the modern day for the manufacturer’s 140th anniversary – even if it is not a “round” one. Not as copies, something that IWC has never done, but as new interpretations of good old friends. Some with ultra-modern, up-to-date automatic IWC movements which are also used in the current series-produced models. Where historical accuracy demands it they have been equipped with hand-wound pocket watch movements based on the 98-calibre, the most famous IWC calibre and the one that has been made for the longest, but they have also been expanded, incorporating some of the elements of the earliest Jones movements. And, to the extent that their predecessors had not already appeared in the IWC extra-large format, the case of some of the vintage models has increased in size on its journey through time, which on first sight makes them distinguishable from the originals. But in this way they have also taken on completely new watch personalities. They illustrate how, for example, a 1955 Ingenieur would have looked if its case had had a 42.5 mm diameter rather than 37.5 mm.The six watches, which are available in unlimited numbers in stainless steel with a black dial and in limited numbers in platinum with a silverplated dial, are more than just a “Best of” the wristwatch era at IWC. Each one of them essentially embodies the founding legends of the manufacturer’s current watch families. The first 140 vintage watches in platinum have, though, in a way already been reserved: as a special offer they are available as a unique numbered set in an ornate leather case.

To be continued 17 March 2008.

For images (only to be used on www.iwc.ch), please login on the official IWC website, visit the members section, go to the Collector’s Forum and select “Articles”. The first article presented there will display these six magnificant watches plus the re-editions! We will do our best to post the pictures as soon as they are released.

If you really can't wait that long, contact us and we will share some 'juice', but keep it on the 'hush hush' ;)