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Team Ace

The management team of Ace Jewelers Group consists of two generations of The Ben Joseph Family. The organisation of Ace Jewelers Group is a very compact structure and the management style of the board of directors can be classified as organic and dynamic. Every Ace Boutique has an different: identity, name, collections, brands, contemporary interiors and diverse sales teams. Although there are many differences, every Ace Boutique operates according to the same family philosophy of high quality and excellent service.

The Ben Joseph Family:


DavidManaging Director of Ace Jewelers Group

David founded the first Ace Jewelers store in the heart of Amsterdam on the Kalverstraat in 1975. After travelling the world, living and working in various countries, David fell in love with Amsterdam and never left. In the first store he founded, he designed, manufactured and sold handmade jewelry. David is a Master Goldsmith and Diamond Cutter & Setter. David's passions are: Watches, diamonds, gold, football and (last, but certainly not least) his family.


AlonManaging Director of Ace Jewelers Group

Alon has been active in the family company since 1998. After obtaining his Bachelor degree in New York, Alon continued his Master degree in Business Economics at the University of Amsterdam. During his studies he was responsible for the integration of Dik Juwelier BV. Alon is proud that Ace Jewelers was the first Dutch luxury jeweler in The Netherlands to open an eBoutique. Alon is passionate about: Watches, Gem stones, IT & Ecommerce, Tennis and Cinema.


AmirManaging Director of Ace Jewelers Group

Amir finished his Gemology studies in Tel Aviv (1999) and immediately started working for the family company at Ace & Spyer in Amsterdam. He was responsible for the foundation of Ace, the first jewelry store in The Netherlands that would solely focus on cutting- edge fashion brands. In 2008 is he was responsible for the complete renovation of this store and added sunglasses to the current collections. Amir is very passionate about: Watches, Diamonds, Motor Bikes and Trendwatching.

Team Ace

Here below you will find the team members of Ace, in alphabetical order:


AnnemarieSales Associate (Location: Ace & Dik)

Annemarie began her career at the old Gassan diamond factory when she was 19 years old. Annemarie was always fascinated by diamonds as well as watches, especially if it had a complicated movement. Her hobbies are learning new cultures through traveling, reading, going to the theater and eating out. Outside of Ace, Annemarie works in the orthopedic department at the hospital where she's learning new things every day. Annemarie also loves cats, especially her old cat Smikkel.


AnoukSales Associate (Location: Ace & Spyer)

Anouk is born and raised in Lisse, South of Holland. She is currently studying Fashion Design at Vogue Akademie in Amsterdam. She joined the team of Ace & Spyer recently and she loves helping you choosing a watch or jewelry. Anouk’s passions are: cooking, dancing and fashion.


AntonSales Associate (Location: Ace & Spyer)

Anton lives in Amsterdam, and is a new Team Ace member. Anton is in University and majors in law. Anton has been interested in watches since he was a child; he was always asking what time it was. Twenty years later, he is excited to share his passion and answer questions about timepieces and jewelry in the boutique. Besides his interest in watches, Anton is also a car enthusiast.


DaleSales Associate & Vintage Expert (Location: Ace eBoutiques)

Dale is a pure bred watchfreak. Classic models with a great story, like the famous Speedmaster, Navitimer and Pilots Watches, make his heart pump faster. Dale founded a number of watch related websites, amongst them one of the biggest Dutch discussion boards. Prior to working with Ace, he spent three years working in a vintage watch store in Amsterdam. Now he's combining his passion for internet and watches at ACE Online, assisting and advising online customers.


EstherMarketing Manager Ace Luxury Group & Assistent Store Manager (Location: Ace & Dik)

Esther knows the shops of Ace Jewelers through and through.She has worked at Ace & Dik on the Van Baerlestraat for the last 3 years. Besides her sales-expertise on the shop floor, she is responsible for the carrying out Ace’s marketing-strategy. The knowledge she is gaining in her last year of her study of Small Business and Retail Management, she can put to practical use. Esther’s passions are modern jewelry, present-day watches, marketing and interior-decorating.


LauraSales Associate (Location: Ace & Spyer)

Laura comes from Ede. She completed her study as make-up artist in Den Dolder and began her career at Douglas in Amsterdam. Laura made a career of her hobby but discovered that at Douglas, her qualities as stylist fell short of expectation. She started with Ace Jewelers in 2008, as she believed that accessories refine an outfit! She enjoys advising and ‘dressing’ the customers. Her passions are jewelry, watches, outward appearance, styling and going out.


MargoSales Associate (Location: Ace & Dik)

Margo was born in Amsterdam, but she has been living in the North of Holland for the last 43 years. Fashion has always been a passion of her's and working in retail has allowed Margo to be passionate about her work her entire career. She has worked in all areas of fashion, including the jewelry and watch industry at Ace & Dik Jewelers. Outside of work, Margo enjoys going on vacation, cooking, excercise, good food with a nice glass of wine, and last but not least, her granddaughter Liv.


MichaelSales Associate (Location: Ace & Spyer)

Michael was born and raised in Amsterdam. He has more than ten years’ experience in the beverage industry, when he decided to change fields and join the Ace & Spyer Team. Michael will welcome you to the boutique with a smile, and share his newfound passion for watches and jewelry. Outside of work, Michael enjoys watching movies, sports cars and video games.


TamarahSales & Operational Manager (Location: Ace eBoutiques)

Tamarah was born and raised in Amsterdam. After finishing her studies in 2008 she joined Ace Jewelers as an Ecommerce Manager. Tamarah is passionate about watches and jewelry from premium brands such as BVLGARI, Omega, Nanis and Akillis. In her free time Tamarah travels the globe and she enjoys spending time with her family and friends.


WesleySales Associate (Location: Ace & Dik)

Wesley has recently joined the Ace family. He is working at Ace & Dik as a sales associate. After finishing his Goldsmiths study he gained over 12 years of experience. He loves to advice you on jewelry and watches, but he can also help you design a jewel. Wesley is a proud dad of a daughter and he is passionate about: ice hockey, design and watches.


WilmaSales Associate (Location: Ace & Dik)

Wilma comes from an entrepreneurs family and is thus very enterprising. She began her career in the jeweler’s world about 30 years ago and has worked since 1988 at the Van Baerlestraat. Due to her extensive experience, she is an ideal advisor for both acquisition of watches and jewelry, and repairs. Wilma is responsible for After Sales Service at Ace and Dik Jewelers. Her Passions are her family, modern jewelry, sport and travel.

Ace Jewelers Group is a family owned and run company, founded in 1975 operating two physical boutiques and one eBoutique.